OnCrawl presents: Data SEO: how to leverage the power of technical SEO with data science
A Talk by Tanguy Moal
About this talk
This session is sponsored by OnCrawl and all contact details of registered attendees are shared with them to contact the attendees after the conference.
Content depth, semantic coverage, and additional topical signals provided by titles and meta descriptions are proven elements that affect how well Google understands subject matter covered on a website. This impacts not only page rankings for a given query, but also related queries and intents, as well as website authority. We use OnCrawl to find thin content, pages with missing or duplicated titles and/or meta descriptions at scale. Once areas that need improvement have been identified, GPT-3 with OpenAI provides a powerful solution to automate corrections through the generation of titles and descriptions from existing full-text pages, collected from crawl data in OnCrawl. Mixing these technologies makes it possible to scale the full process through automation in order to handle very large websites. In this conference, we'll provide a full, scalable solution to content issues affecting SEO, in a convenient and automated way.
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