Pi Datametrics presents: Double the quality and quantity of your site traffic in these 4 steps
A Talk by Jon Earnshaw
Chief Product Evangelist,
About this talk
This session is sponsored by Pi Datametrics and all contact details of registered attendees are shared with them to contact the attendees after the conference.
Gone are the days when we need to ask ourselves “Are we on page for that term?” With the diversification of the SERP landscape, the only question you need to ask is “How many doorways are there into my online ecosystem?”
What customers intend to do once they reach your site will entirely depend on which gateway they take to get there. Are they on an information, navigational or transactional quest?
During this talk we will introduce you to the idea of an ‘intent led’ content strategy, how global brands are already leading the way in this type of thinking, and how they are over doubling traffic and revenue as a result of relevant journeys and relevant content. We will take you through the precise steps they are taking to make significant leaps forward in the SERPS.
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