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Psychology principles to power your digital PR success

A talk by Abi Bennetts
Digital PR Manager, Digitaloft

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About this talk

How to use psychology to run a successful digital PR team From coming up with great ideas, to writing an engaging pitch, to communicating effectively as a team to land coverage - we can implement different psychological principles into every aspect of our roles as digital PRs. In this talk. Abi will explore key psychological theories that we can use to achieve digital PR success.

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