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SEO Microservices: Best and Worst Practices for your SEO

A talk by Helen Schrader
Marketing Manager, Scrum Academy GmbH

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About this talk

Online Shops are becoming more and more complex. You have monolithic structures, you have Microservice structures and you have something in between. Most of the time SEO is just one subject that needs to be addressed on a Scrum Team for Implementation. If you have different verticals in your Shop structure (e.g. different teams for category, article or other content pages), the SEO implementation can become messy. A dedicated SEO Microservice can help to align your SEO efforts within the teams and gives you the possibility to see as SEO more as a technical product than a marketing discipline.

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